Pick a case. Pick a dial. Pick a strap. It’s as simple as that.
Choose one of the styles above to get started. Create your perfect watch now.
Designed by you.
For you.
Build your own Sekonda watch that suits you to a tee. Choose your style from minimal round, minimal square or NEW Nordic and Heritage cases. Pick your dial colour, strap colour and even the colour of the buckle.

We’ll deliver it to you in a handy keepsake box ready for you to wear. Prices start from £44.99. Customised doesn’t have to mean expensive.
Same watch.
Different look.
Create a whole new look for your watch from ONLY £10. Just add an extra strap to your basket when building your watch and you can easily change the straps by using the quick release feature.
Spoilt for choice.
We all have our unique styles and tastes, and when it comes to watches it’s no different.

With over 10,000 possible combinations, be truly spoilt for choice when creating the perfect Sekonda watch.

Great for the fussiness we all have in us – there's a combination for everyone, find yours now.
Need inspiration? Forget Pinterest boards, we've got you covered.
Click on the images below to shop their designs.
Is your design not looking exactly how you visioned it? No worries, you can return it!
View our Build Your Watch size guide here.