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Sekonda Watches



Since 1966, Sekonda, the top British-designed watch brand for men's watches and ladies watches has taken a 'no time for nonsense' approach to providing customers with great quality watches at a great price. 


Shop our range of stylish men's watches, stunning watches for ladies (including our line of Sparkle watches), our feature-packed Smart Watch range designed to keep you moving. 


Order your new Sekonda watch today for free delivery on orders over £40 and a 2 year guarantee.

Rated 'Excellent' by our customers

Delivered on time in perfect condution…

Delivered on time in perfect condution Has everything i need on my new smart watch.

Ian, 17 Feb 2026

Great replacement item and great service.

Ordered a replacement watch strap and it arrived within 48 hours and fitted perfectly. Plus it was much cheaper to get the genuine article from the manufacturer opposed to getting a copy from eBay/Amazon.

Mr N E. Kent, UK., 17 Feb 2026

Bought this hybrid to replace my fossil…

Bought this hybrid to replace my fossil hybrid not as intuitive to use and the fact that it doesn’t have a timer losses a star

John Sharples, 17 Feb 2026

Excellent

Easy to order. Delivered on time and an excellent watch

MR Michael Wainwright, 17 Feb 2026

Everything you need

All you need and no hidden ads and push to buy upgrades and add ons, perfect smart watch

david, 16 Feb 2026

Okey

Looks nice but struggle to pull out the side knob to adjust the time. Stiff clasp, not water proof.

ismdani, 16 Feb 2026

Watch looks very cheap

Watch looks very cheap

Agnel Fernandes, 15 Feb 2026

Love it

Love it ! And you can take links out yourself to adjust it ! Exactly the rose gold i wanted.

Lynne Travis, 15 Feb 2026

Great product

Great product

john, 15 Feb 2026

Pretty but not helpful

The watch looks nice and works well as a watch but not very well as a smart watch since it isn't actually compatible with any apps, meaning that the messages will show for a split second and then disappear if not clicked immediately. Also the clasp does seem to occasionally let go and I find my watch to be dangling around my wrist or on the floor. Not ideal and not suitable for me personally.

JG, 15 Feb 2026

Top notch product

Top notch product

Richard Davies, 14 Feb 2026

I have loved Sekonda since my childhood

I have loved Sekonda since childhood. My smartwatch was very basic but their usual watches and designs are timeless. Sekonda is a brand that I will forever love. xx

Shamila M, 14 Feb 2026

No issues, just a great watch, delivered quickly

Bought a nice product it was delivered promptly I’m very happy with it.

Jon, 13 Feb 2026

Good value for money

Good value for money

Tobi Davies, 13 Feb 2026

Received with a dead battery.

I received the watch in great condition and delivery was great. However, the watch did not have a tab to stop the battery from the working. So, the battery was dead and I had to pay to replace it. Needless to say, I am not happy with the extra expense and will not recommend buying directly from Sekonda.

Terry, 13 Feb 2026

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