Sekonda was founded in 1966, originally only selling a small collection of watches. Within 20 years Sekonda became one of the UK’s best selling watch brands and a household name. Sekonda’s main goal is to provide great watches at affordable prices whilst still being on the pulse of British design and fashion.

In 2021, Sekonda is focusing on this goal and stripping away the nonsense. No time for over the top advertising, watch features you’ll never use or trying to convince you that a Sekonda watch will give you the lifestyle of the celebs. We are honest and confident in our watches; you want a reliable, simply great watch and that is what Sekonda delivers.