At Sekonda we know that every second counts. That's why we won't waste your time gushing over our watches. We know what makes our watches great, so we cut out the nonsense and just tell you what you need to know.
Our History
Sekonda is a British designed brand and we take pride in our original and ongoing goal of providing simply great, stylish watches at great prices.

Sekonda began with a small collection of Russian mechanical watches, and soon became a household name. Throughout the 1960s the Sekonda brand grew, moving its offices to a larger site in Leicester which is where the brand is still based today.

In the late 1970s, the world embraced new electronic technology and Sekonda switched from producing mechanical watches in Russia to quartz battery models made in Asia. Sekonda introduced more styles to their lines, influenced by the fashion market providing stylish watches at great value. In 1988, Sekonda became the UK's bestselling watch brand and held this title for 31 consecutive years.
The Brand
The Sekonda brand has always been confident, straight-talking and honest, using humour and irreverence to simply deliver the message of high-quality stylish watches at affordable prices.

With a rich history of iconic campaigns during the 1980s and 90s; including the renowned steamroller advert, introducing the famous tagline 'beware of expensive imitations'. Other campaigns have featured famous comedians and musicians of the generation such as Bob Monkhouse, Ronnie Barker and Madness.

This brand personality remains at the heart of the Sekonda brand today.
What we're all about
With British designs, Sekonda focuses on providing high quality, desirable watches at affordable prices. Sekonda watches not only come with a 2 year guarantee but also provide an incomparable aftercare service; from repairs, to strap adjustment, to servicing your watch.
Hi Mum, we're on TV.
Our latest TV adverts bring to life our new brand personality.