Cookie Policy
1. What are cookies?
A cookie is a very small piece of information that a website stores to save and collect basic information. Many cookies are essential to the operation of our website, for example to allow you to make a purchase or create an account with us. Cookies on our site are also used to customise certain areas of content just for you, and to make your browsing experience more efficient and faster. Our cookies are categorised as strictly necessary, analytical, preferences and advertising cookies. Read on for more details.
2. How we use cookies
Cookies on our website are used for the following purposes:
1. To enable you to add items to your shopping basket and purchase them.
2. To enable you to create an account to have information such as order history, or your details remembered for later.
3. To improve the website’s usability by saving you time on making a purchase or tracking your order.
4. To analyse the use of our website through Analytics software such as Google Analytics.
5. Sekonda uses cookies for personalised content and ads.
3. Information collected
The cookies our website uses do not collect any sensitive information such as your name, address, email address, or any other contact details.
Strictly necessary cookies
Cookie Name Purpose
Magento Frontend This cookie is used to identify customers’ sessions which is used for interactions with the Magento ecommerce platform powering the site's online shop.
Magento PHPSESSID private_content_version This cookie is used to identify customers’ sessions which is used for interactions with the Magento ecommerce platform powering the site's online shop.
Analytical cookies
Cookie Name Purpose
Google Analytics _utma
_utmb
_utmc
_utmz
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where the visitors to the site have come from and the pages they visited. To opt out of being tracked by Google Analytics across all websites visit: http://tools.google.com/dlpage/gaoptout
Magento _uetvid
ajs_anonymous_id
OptanonConsent
_hjKB
__zlcmid
_BEAMER_FIRST_VISIT_zeKLgqli17986
_BEAMER_USER_ID_zeKLgqli17986
ajs_user_id
_scid
_ga
Hotjar allows us to record the sessions of our users, providing us with insights as to how to better our websites user experience. We however do not record any information such as the data inputted within a checkout process. Hotjar also allows us to present surveys to our website visitors, allowing us to collect valuable feedback that we can use to improve our website.
Third party cookies and links to other websites
Cookie Name Purpose
Google Ads IDE
DSID
AEC
SEARCH_SAMESITE
1P_JAR
__Secure-3PSID
__Secure-1PSID
SID
__Secure-3PAPISID
__Secure-1PAPISID
APISID
SSID
HSID
NID
CONSENT
SAPISID
PREF
__Secure-1PSID
SIDCC
SID
SEARCH_SAMESITE
__Secure-1PAPISID
SAPISID
HSID
__Secure-1PSIDCC
NID
APISID
AEC
S
CONSENT
AID
__Secure-3PSID
__Secure-3PSIDCC
SSID
1P_JAR
__Secure-3PAPISID
UULE
DV
OTZ
We use Google Ads to display ads on their website and other third party websites. Google Ads allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you. To avoid repetition in displaying ads, to stop and detect click fraud and to show you relevant ads based on websites you’ve visited before, Google uses Cookies. Google stores your web request, IP address, browser type and language, date and time of your request, and other details.
Facebook and Instagram

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usida
wd
xs
c_user

datr
presence
dpr
cppo
sb

We integrate Facebook Marketing Pixels provided by Facebook into our website. The pixels collect data about the usage of our websites (e.g. which pages you have visited) and send them to Facebook. The data is used for statistical and market research purposes to understand how users behave after clicking on an ad placed on the Facebook website. This enables us to measure the effectiveness of our marketing campaigns run on Facebook websites and target our advertising to groups created by Facebook. We can also show you ads via your Facebook feed, which you may find interesting according to your website usage.

https://www.facebook.com/about/privacy/

AWIN

aw***** (The cookie name will be different for each Advertiser, but will be the letters 'aw' followed by an id to represent the Advertiser, e.g. aw1001)

bId

Awin Affiliate Network, an affiliate marketing platform for digital advertising services. Awin places Cookies on your device and uses information about transactions such as purchases from one of our webshops. Awin collects information about your browser, device and the time you clicked on one of our ads.

Awin cooperates with different service providers (“publishers”) who display our ads on their websites. Publishers may also place Cookies on your browser. For more information please see Awin's privacy policy:
https://www.awin.com/gb/legal/privacy-policy.

TikTok

abck
bm_sz
cookie-consent
ttwid

tta_attr_id
tta_attr_id_mirror
_ttp

Used by the social networking service, TikTok, for tracking the use of ads.

It enables us to understand how effective our ads are and to compare this to other other websites..

https://www.tiktok.com/legal/privacy-policy-eea?lang=en.

Floodlight

IDE
DSID

DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website after you have seen or clicked through one of our advertisements served on Google or other platforms via DoubleClick.

DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.

This cookie policy does not cover the links within this site linking to other websites. We have no control over these cookies and encourage you to read the privacy statements on the other websites you visit.
How do I disable cookies?
To fully disable cookies on our website, you will need to change the settings in your website browser. Full instructions for all browsers can be found at http://www.aboutcookies.org/default.aspx?page=1
Rated 'Excellent' by our customers

Great replacement item and great service.

Ordered a replacement watch strap and it arrived within 48 hours and fitted perfectly. Plus it was much cheaper to get the genuine article from the manufacturer opposed to getting a copy from eBay/Amazon.

Mr N E. Kent, UK., 17 Feb 2026

Bought this hybrid to replace my fossil…

Bought this hybrid to replace my fossil hybrid not as intuitive to use and the fact that it doesn’t have a timer losses a star

John Sharples, 17 Feb 2026

Excellent

Easy to order. Delivered on time and an excellent watch

MR Michael Wainwright, 17 Feb 2026

Everything you need

All you need and no hidden ads and push to buy upgrades and add ons, perfect smart watch

david, 16 Feb 2026

Okey

Looks nice but struggle to pull out the side knob to adjust the time. Stiff clasp, not water proof.

ismdani, 16 Feb 2026

Watch looks very cheap

Watch looks very cheap

Agnel Fernandes, 15 Feb 2026

Love it

Love it ! And you can take links out yourself to adjust it ! Exactly the rose gold i wanted.

Lynne Travis, 15 Feb 2026

Great product

Great product

john, 15 Feb 2026

Pretty but not helpful

The watch looks nice and works well as a watch but not very well as a smart watch since it isn't actually compatible with any apps, meaning that the messages will show for a split second and then disappear if not clicked immediately. Also the clasp does seem to occasionally let go and I find my watch to be dangling around my wrist or on the floor. Not ideal and not suitable for me personally.

JG, 15 Feb 2026

Top notch product

Top notch product

Richard Davies, 14 Feb 2026

I have loved Sekonda since my childhood

I have loved Sekonda since childhood. My smartwatch was very basic but their usual watches and designs are timeless. Sekonda is a brand that I will forever love. xx

Shamila M, 14 Feb 2026

No issues, just a great watch, delivered quickly

Bought a nice product it was delivered promptly I’m very happy with it.

Jon, 13 Feb 2026

Good value for money

Good value for money

Tobi Davies, 13 Feb 2026

Received with a dead battery.

I received the watch in great condition and delivery was great. However, the watch did not have a tab to stop the battery from the working. So, the battery was dead and I had to pay to replace it. Needless to say, I am not happy with the extra expense and will not recommend buying directly from Sekonda.

Terry, 13 Feb 2026

Great Product, Great Price

Excellent dedication and service, and a great watch. Thank you!

Alex, 13 Feb 2026