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Monica as Creative Director

August 25, 2026
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Sekonda Monica Two Tone 40125 Ladies Rectangle Wrist Watch
Meet Monica - Style icon & creative director.
"You don't need to spend loads to have a wardrobe that looks expensive" - Monica Marriott-Mills.
We’re excited to announce that Monica Marriot-Mills is joining Sekonda as Creative Director for our Luxury Looks for Less collection.

 “I’ve had the pleasure of working with Sekonda for almost 3 years now, from selling out their watch on TikTok to having that very same watch named after me (something I NEVER could have imagined would happen to me). Now, to be working with them to help curate collections feels totally surreal. A dream come true and I am pinching myself if I’m honest. It’s such an honour to work with a brand I genuinely love (both as a customer and ambassador), and I can’t wait to show you what we have in store next. Thank you for your support, thank you team Sekonda for believing in me - I can’t wait for what the future holds...

 With love,
 Monica xxx”


The Monica watch took the world by storm when discovered by fashion influencer @themonicaway. With fewer than 5,000 followers at the time, Monica Marriot-Mills shared her affordable 'dupe' find in 2022 - and the internet couldn't get enough. Known for her second-hand style and sharp eye for timeless pieces, Monica's passion for affordable luxury resonated deeply. Her post catapulted Sekonda into the spotlight - driving demand for the Monica watch so rapidly that it sold out three times (and counting).

 With over 5.4 million views - not including Monica's own content - the buzz has only grown. We amplified the original video to nearly 1 million people, and soon after, other influencers and retailers joined the wave.

 Monica's genuine love for the brand has never wavered. Since her first post, she's collaborated with us on numerous campaigns, bringing her signature style and creative flair to everything we do.

 Now, we're excited to announce Monica as our Creative Director of the Luxury Looks for Less range - helping shape not just the Monica watch, but an entire collection built on style, accessibility and authenticity.