Sekonda Icons

Words by Sekonda
April 18, 2023 | 5m
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Sekonda Icons
MEET THE SEKONDA ICON WATCHES
At Sekonda we are dedicated to bringing you the newest trends and watch styles for an affordable price. We have just launched over 100 new watches for our spring and summer newness (make sure you check it out!), but we also wanted to bring attention to some of our most iconic watches, helping you get that luxury look for less. With British designs and timeless style these watches have proved to be favourites with you, as well as us. Keep reading to find out more, or if you’ve already seen a watch you love, click below to shop now.
THE TAYLOR COLLECTION
The Taylor collection has emerged as a staple in ladies fashion. We have revitalised this classic style with mixed metal, two tone options, the addition of pastel dials last year and neon dialled watches this year. The Taylor collection appeals to those who want to express their style and personality with their accessories.
THE CLAUDIA COLLECTION
As Seen On Instagram - @livbyfashion
Meet the dress watch that is missing from your jewellery box. The Claudia watch is the star of our Elegance collection. The simplicity of the Claudia watch makes it easy to layer with your favourite jewellery, or to wear solo to create that sophisticated, minimalist look. In multiple colours, browse the Claudia collection now.
Sekonda Monica 40125 Ladies Two Tone Wrist Watch
THE MONICA COLLECTION
As Seen on TikTok - @themonicaway
The Monica watch has been taking over FashionTok. We have all been trying to make more sustainable choices when it comes to fashion; that means less buying into short-lived trends. The Monica's timeless, vintage design never goes out of style. A must have accessory for all ladies.

THE VELOCITY COLLECTION
As Seen On Instagram - @bigcradds23
Discover our top of the range Sports watches. The Velocity collection shows off chronograph watches made with premium quality materials. The Velocity watches look twice as good as designer watches without costing thousands of pounds. Add to your style without having to spend a lot of money.
THE KING COLLECTION
The King of Sekonda's Men's Classic collections. These watches showcase classic, timeless designs. If you're looking for an everyday watch to wear that shows of your style, choose from gold, silver or two tone stainless steel bracelets. Or, if you're looking for a gift, these classic styles are guaranteed to put a smile on anyones face.
THE MAVERICK COLLECTION
A lot of watch for a little money. If you're looking for a men's watch with all the essential features, the Maverick collection is the right fit for you. Starting at just £54.99, there are plenty of design options including multiple colours, stainless steel bracelets and straps. Features include 24 hour read out, a day/date display and up to 50 metres water resistance. You might not be an elite pilot, but that doesn't mean you can't have the style of one.

Rated 'Excellent' by our customers

Quick and easy love my new watch.

Quick and easy love my new watch.

David James Adaway, 24 Feb 2026

Gorgeous watch for reasonable price.

Happy with my purchase.

Anna, 23 Feb 2026

Good Experience

New watch straps arrived quickly, within 2 days of ordering, however there was a limited selection of 20mm straps on the website

Dean Vickers, 23 Feb 2026

Excellent customer service

The buying process was excellent, customer service spot on. Royal mail delivered to the wrong house, which we didn't know, when I reported a failed / missing delivery the Sekonda Customer Support team where excellent and immediately offered to send a replacement. However the watch turned up, at another neighbours house. Only Royal Mail let the delivery process down.

Mr Tim Gaston, 22 Feb 2026

It would be nice to receive and make…

It would be nice to receive and make calls at this price, this model does not. All health readings must be 95% correct, which I have not checked. THE STEEL CASEING IS BRILLANT WITH GENUINE LEATHER SYRAP MAKES IT A TOUCH OF CLASS.

Mr Mahomed Noormahomed, 21 Feb 2026

I was sent the completely wrong item

I was sent the completely wrong item

D NI, 21 Feb 2026

highly recommend

Easy to use and order web page. Great smart watch Super fast delivery.

Jules Banham, 21 Feb 2026

Very Happy

Very Happy , A great watch for a great price .

Mrs B McFadden, 20 Feb 2026

Great price and super speedy delivery

Great price and super speedy delivery, my wife loves the watches. Would definitely use Sekonda for further purchases when required

Roger Sibley, 20 Feb 2026

I am happy with this watch

I am happy with this watch, the battery lasts about 5-6 days.

Gabriela Haleta, 20 Feb 2026

The watch is disappointing.

The watch was dispatched and delivered very quickly. The watch was unfortunately rubbish. It was billed as the "watch for a long run". The gps is poor. I used it for 2 runs. The gps didn't kick in until about 300m into both runs. It doesn't have the capacity to add apps from the phone such as the Ring doorbell. Battery life was poor. Fully charged it, wore it one day and for one run and it dropped to 40%.

Chris Bury, 20 Feb 2026

Quality watch

Quality watch! Great price point! Great experience so far!

Rajesh Phanse, 20 Feb 2026

Great experience

Great experience and super fast delivery, would definitely recommend buying from Sekonda

Pauline Lubrano, 20 Feb 2026

Stylish and comfortable

I am delighted with my purchase. It's stylish, comfortable to wear and compliments whatever I am wearing.

Jennifer Tarring, 19 Feb 2026

Lovely watch

Lovely watch, great price.

Guest, 19 Feb 2026