LUXURY LOOKS FOR LESS
Don't pay over the odds for designer styles. At Sekonda we make affordable watches in the latest fashions, helping you stay on trend without breaking the bank. Browse our ladies and mens watches to find your new style now.
LUXURY-INSPIRED. BEAUTIFULLY ATTAINABLE.
Introducing Colette, the watch collection that captures the essence of luxury, without the lavish price tag. Inspired by timeless design and refined femininity, each piece is an ode to understated sophistication. With its elegant rectangular case, textured white guilloche dial, Roman numerals, signature blue hands, and quick-release leather straps & bracelets. Colette brings a quiet confidence to your wrist. Available in gold, silver, or two-tone, it's designed to elevate your everyday, whether you're closing deals or sipping mimosas.
VINTAGE CHARM. POLISHED EDGE.
Meet the Clement, a modern tribute to heritage style, built for the man who values tradition, style and understated luxury. With its sharp rectangular silhouette and vintage-inspired detailing, this collection channels the timeless appeal of classic styling with understated confidence. The guilloche dial, roman numerals and striking blue hands paired with the bracelet and strap options allow for versatility - so you can move effortlessly from the boardroom to the bar.
TIMELESS LUXURY WITH A TWIST.
Introducing the Francis, the watch that effortlessly blends timeless elegance with everyday ease, offering a touch of luxury without the lavish price tag. Inspired by classic design and modern femininity, each piece is a celebration of refined simplicity and impeccable detail. With its 26mm coin-edged bezel, vibrant sunray dial and stone-set hour markers, the Francis creates a look that’s both subtle and striking. The stainless steel bracelet adds a sleek, polished finish, ensuring a perfect balance of sophistication and style.
CLASSIC. REFINED. UNMISTAKABLE STATEMENT.
Make a statement with the King. This watch is designed to elevate your everyday, whether you’re working the 9-5 or enjoying the 5-9, keep yourself on time and in style. The coin-edged bezel and vibrant sunray dial offer a luxury watch for less than you’d expect. With its signature coin-edged bezel and vibrant sunray dial, The King strikes the perfect balance between classic style and contemporary edge. More than just an accessory, The King is a statement of confidence - refined, timeless and built to last.
THE ICONIC LOOK, MINUS THE LUXURY PRICE.
Step into the world of affordable luxury with The Monica Collection. The watch redefines everyday elegance. Spotted across social media and seen on the wrists of style-setters everywhere, Monica’s silver and gold octagonal case, crisp white dial, and Roman numerals channel high-end heritage with a modern twist. Jewellery-inspired bracelet elevates every look, from morning meetings to sunset drinks, making luxury feel effortlessly within reach. Available in ion-plated silver, gold, rose gold, two-tone, and lizard-grain leather straps. The Monica isn’t just a watch, she’s a statement of taste, a nod to classic glamour, and a celebration of living beautifully, without overspending.
MODERN REFINEMENT MEETS SPORTS-LUXE.
The Octaire is a statement in contemporary watch design, merging precision and polished style. Engineered for the man who values confidence in every detail, this collection embodies the sports-luxe aesthetic with a clean, refined silhouette and a commanding presence on the wrist. The textured dial, luminous hands and contrasting sub-dials elevate the look with depth and definition while stainless steel bracelets and textured silicone straps deliver strength and versatility.
MEET MONICA. STYLE ICON & CREATIVE DIRECTOR
We’re incredibly excited to announce that Monica Marriot-Mills is joining Sekonda as Creative Director for our Luxury Looks for Less collection.
“I’ve had the pleasure of working with Sekonda for almost 3 years now, from selling out their watch on TikTok to having that very same watch named after me (something I NEVER could have imagined would happen to me). Now, to be working with them to help curate collections feels totally surreal. A dream come true and I am pinching myself if I’m honest..
It’s such an honour to work with a brand I genuinely love (both as a customer and ambassador), and I can’t wait to show you what we have in store next. Thank you for your support, thank you team Sekonda for believing in me - I can’t wait for what the future holds..
With love, Monica xxx”
“I’ve had the pleasure of working with Sekonda for almost 3 years now, from selling out their watch on TikTok to having that very same watch named after me (something I NEVER could have imagined would happen to me). Now, to be working with them to help curate collections feels totally surreal. A dream come true and I am pinching myself if I’m honest..
It’s such an honour to work with a brand I genuinely love (both as a customer and ambassador), and I can’t wait to show you what we have in store next. Thank you for your support, thank you team Sekonda for believing in me - I can’t wait for what the future holds..
With love, Monica xxx”
Our Luxury Looks for Less creative director, Monica Marriott-Mills, has personally selected her favourite men’s and ladies’ watches — discover a curated collection that captures the essence of luxury, without the high-end price tag.