What is No Time For Nonsense?

Words by Sekonda
November 16, 2021 | 3m
Share:
What is No Time For Nonsense?
By now I’m sure you will have seen the ‘no time for nonsense’ slogan on our banners and websites. Maybe you’re thinking, what does that actually mean? Well it’s simple. Here at Sekonda we, like you, have no time for nonsense. No time for the false promises of watches that will work 7 leagues under the sea, in space or turn you into David Beckham overnight. A watch is a watch.

Sekonda is a trusted household name in the UK and we can let our reputation and our quality products speak for themselves. No more nonsense; we will tell you what you need to know, help you achieve a stress-free shopping experience and get you a simply great watch that you will love.
Values of No Time For Nonsense:

Honesty and confidence:
We’ll say it how it is, without making a fuss about it. We are confident in our products and service, and when you have a great product there’s no need for absurd advertising or promises. Sekonda is simple and straightforward in a world of over advertising and well… nonsense. Our key focus is delivering great watches at great prices, it’s that simple.

Great Quality, Great Prices:
People wear watches for many different reasons; they can be statement pieces or even status symbols, but most of us wear a watch because it’s useful to have the time to hand during our busy days. Sekonda has many ranges to suit all different needs, from men’s and ladies Classic, to Chronograph and even fashion watches inspired by the latest trends. You know you can depend on Sekonda for a robust, reliable, and simply great watch that you’re not paying over the odds for.

A brand you know and love:
We have over 55 years of experience in watch-making and were the number one best selling watch brand in the UK for 31 consecutive years. We always aim to deliver amazing, affordable, quality watches; and if that’s not good enough our dedicated customer service team, two year guarantee and industry leading aftercare services will also make sure that you have an easy and stress-free time shopping with us.
No more time for nonsense. Shop Sekonda’s men’s and ladies watches now.
Rated 'Excellent' by our customers

Quick and easy love my new watch.

Quick and easy love my new watch.

David James Adaway, 24 Feb 2026

Gorgeous watch for reasonable price.

Happy with my purchase.

Anna, 23 Feb 2026

Good Experience

New watch straps arrived quickly, within 2 days of ordering, however there was a limited selection of 20mm straps on the website

Dean Vickers, 23 Feb 2026

Excellent customer service

The buying process was excellent, customer service spot on. Royal mail delivered to the wrong house, which we didn't know, when I reported a failed / missing delivery the Sekonda Customer Support team where excellent and immediately offered to send a replacement. However the watch turned up, at another neighbours house. Only Royal Mail let the delivery process down.

Mr Tim Gaston, 22 Feb 2026

It would be nice to receive and make…

It would be nice to receive and make calls at this price, this model does not. All health readings must be 95% correct, which I have not checked. THE STEEL CASEING IS BRILLANT WITH GENUINE LEATHER SYRAP MAKES IT A TOUCH OF CLASS.

Mr Mahomed Noormahomed, 21 Feb 2026

I was sent the completely wrong item

I was sent the completely wrong item

D NI, 21 Feb 2026

highly recommend

Easy to use and order web page. Great smart watch Super fast delivery.

Jules Banham, 21 Feb 2026

Very Happy

Very Happy , A great watch for a great price .

Mrs B McFadden, 20 Feb 2026

Great price and super speedy delivery

Great price and super speedy delivery, my wife loves the watches. Would definitely use Sekonda for further purchases when required

Roger Sibley, 20 Feb 2026

I am happy with this watch

I am happy with this watch, the battery lasts about 5-6 days.

Gabriela Haleta, 20 Feb 2026

The watch is disappointing.

The watch was dispatched and delivered very quickly. The watch was unfortunately rubbish. It was billed as the "watch for a long run". The gps is poor. I used it for 2 runs. The gps didn't kick in until about 300m into both runs. It doesn't have the capacity to add apps from the phone such as the Ring doorbell. Battery life was poor. Fully charged it, wore it one day and for one run and it dropped to 40%.

Chris Bury, 20 Feb 2026

Quality watch

Quality watch! Great price point! Great experience so far!

Rajesh Phanse, 20 Feb 2026

Great experience

Great experience and super fast delivery, would definitely recommend buying from Sekonda

Pauline Lubrano, 20 Feb 2026

Stylish and comfortable

I am delighted with my purchase. It's stylish, comfortable to wear and compliments whatever I am wearing.

Jennifer Tarring, 19 Feb 2026

Lovely watch

Lovely watch, great price.

Guest, 19 Feb 2026