LUXURY LOOKS FOR LESS
Don't pay over the odds for designer styles. At Sekonda we make affordable watches in the latest fashions, helping you stay on trend without breaking the bank. Browse our ladies and mens watches to find your new style now.
THE MONICA
AS SEEN ON TIKTOK - the bestselling Monica collection. This watch never goes out of fashion with its vintage, classic design. Add this bestselling watch to your wrist this year to make sure you’re always on trend.

THE TAYLOR
Classic and colourful. Wear your favourite colours on your wrist. From mixed metal to pastel dials, there is something for everyone. Find your style for a great price, starting at just £49.99
THE MARGOT
The perfect mix of sophistication and glamour. The Margot watches are set with 45 clear baguette stones on the bezel and dial creating a shimmering statement piece. The Margot Watch is available in silver, black or rose gold with stainless steel bracelets ensuring long lasting quality.

IT'S IN OUR DNA
Since the brand was founded in 1966, Sekonda has been a household name creating British designed, high quality, fashionable watches. We’ve always warned our customers to ‘beware of expensive imitations’ as you really don’t need to pay over the odds for a quality watch.

Nothing has changed and today we are still helping watch wearers to stay on trend with affordable fashion watches under £100.

With rigorous quality checks before your watch reaches your wrist, all watches come with 2 years guarantee. That’s a lot of watch, for a little money.
THE VELOCITY
The Velocity collection is the collection for Sports chronographs. These men’s watches are feature packed with subdials, chronograph timing up to 1 hours, date displays, water resistance and more for under £100. Pick the style and colour that suits your look and needs best.
THE KING
Are you looking for a watch you can wear anywhere, for any occasion, and still look good? The King collection exhibits classic men's style. With silver, gold and two tone mixed metal options, choose which suits your style best, starting at just £54.99.

THE CIRCUIT
The Circuit collection showcases watchmaking and design excellence, proving iconic styling and function can go hand in hand. Featuring 1 second chronograph timing up to 60 minutes, luminous hands and markers, up to 50 metres water resistance and more, it could all be yours starting from just £74.99.